Financing for consumer brands
Positivity Alkaline Water
$800K PO financing to scale into Walmart
- Loan amount
- $800,000
- Distributor
- Walmart
- Products delivered
- On time, in full
- Use of funds
- Purchase order
- Structure
- Production Financing
- Ownership
- Preserved
The story
One request. A structure that fit the launch.
Bridge financed $800K in production capital so Positivity Alkaline Water could scale into Walmart across Georgia and Alabama without giving up equity.
01 · The opportunity
From a family brand to Walmart shelves.
When Positivity Alkaline Water won a contract to launch on Walmart’s shelves, founder David M. Walker faced a defining step: turning a purpose-driven, family-owned business into a nationally distributed retail brand.
The product was built around community impact and a clear consumer need. What he needed next was capital that could scale production on Walmart’s timeline, without giving up equity or waiting on a traditional bank.
“Bridge got us production financing that let us move confidently and keep full ownership of what we were building.”
02 · The challenge
Scale fast, keep the ownership.
Walker needed a solution that matched both his values and his delivery window. A generic loan process would not understand Positivity’s production flow, distribution model, or the speed required to hit Walmart shelves on time.
He needed financing built around the order itself: capital that funded production without forcing a trade-off on ownership.
03 · The outcome
On time. In full. Ownership intact.
With $800,000 in production financing through Bridge, Positivity scaled operations and delivered inventory through its regional distribution network on time and in full. The brand hit Walmart shelves across Georgia and Alabama, bringing its community-first message to a wider audience while keeping ownership intact.
Facility$800,000Production financing · Walmart · On time, in full
“Bridge made it simple. They broke down the process and made me feel like I had someone in my corner the whole way.”
“Bridge got us the production financing we needed so we could keep full ownership of what we were building.”
Key results
- $800K production financing closed through Bridge
- Walmart delivery on time and in full
- Ownership preserved through the growth step
FinancingBridge Financing
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