Financing for consumer brands
World of EPI
$2M production financing for a national Walmart launch
- Loan amount
- $2,000,000
- Distributor
- Walmart
- Products delivered
- On time, in full
- Use of funds
- Purchase order
- Structure
- Production Financing
- Ownership
- Preserved
The story
Financing the national launch on Walmart shelves
Bridge structured $2,000,000 in production financing so World of EPI could fulfill a national Walmart expansion for The Fresh Dolls without giving up equity.
01 · The opportunity
A national expansion with Walmart.
For over 20 years, The Fresh Dolls has maintained a relationship with Walmart, bringing multicultural dolls and toys to shelves nationwide. When that partnership expanded, including new baby items and a coloring book line, founder Dr. Lisa Williams needed short-term financing to deliver on time.
Production costs were extensive, and Walmart payment terms meant the growth step would strain cash if the order had to be funded from operations alone.
“Bridge went above and beyond to make sure our relationship with Walmart remained pristine with listening, insights, and most importantly, action.”
02 · The challenge
Scale the order without giving up ownership.
Williams needed financing that understood Walmart’s infrastructure and timelines, and that could move with the production calendar. Waiting on a process built for a different kind of business was not an option.
She also needed a path that protected the equity she had built since founding World of EPI in 2003.
03 · The outcome
On time. In full. Relationship intact.
With $2,000,000 in production financing through Bridge, World of EPI delivered on time and in full. The national expansion moved forward, and the Walmart relationship stayed strong.
Facility$2,000,000Production financing · Walmart · On time, in full
“We got the right people on the bus. Having a financing partner that understands Walmart’s timelines kept our operations smooth.”
“Bridge knew how to scale with us and helped us choose the right capital for our growth.”
Key results
- $2M production financing closed through Bridge
- National Walmart launch delivered on time and in full
- Ownership preserved through the growth step
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