CPG Industry Projections Calculator
Designed specifically for CPG brands looking to analyze their revenue projections.
Input Parameters
Fill in your transaction parameters and click calculate to see results
Calculated Results
Currently showing: Current Inputs
- Units Sold
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- Cases Sold
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- Total Revenue
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- Total Net Dollars
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- Brand Total COGS
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- Brand Net Income
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- Brand Net Margin
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Saved Scenarios
You have no saved scenarios. Use the "Save Scenario" button to save your current configuration.
Select at least 2 scenarios to get a detailed comparison (up to 3).
Scenario Comparison
Total Revenue Comparison
Brand Net Income Comparison
Brand Net Margin Comparison
Profit & Loss Breakdown
Waterfall shows the path from Total Revenue to Brand Net Income, with each step representing costs or adjustments.
Illustrative only. Projections depend on your actual velocity, channel mix, and retailer terms, and are not an offer of credit.
Frequently asked questions
How do I project retail revenue for a CPG brand?
Gross retail revenue is units per store per week × store count × weeks × price per unit (or case cost across cases sold). The calculator builds that projection from your case pack, store count, velocity, and pricing inputs.
What are trade spend and deductions?
Trade spend covers retailer promotions, slotting, and discounts, and deductions cover chargebacks, spoilage, and fees, both taken as a percentage of gross revenue. Net revenue is what remains after both, and it is the number that matters for margin planning.
How is net margin calculated for a retail program?
Net income is net revenue minus cost of goods sold (cases sold × cost per case), and net margin is net income divided by gross revenue. The calculator shows the full waterfall from gross revenue to net margin so you can see where each dollar goes.
Can I compare different retail scenarios?
Yes. You can save scenarios (for example, different store counts or velocity assumptions) and compare their revenue, net income, and margin side by side.