Industry Insights
Bridge Partners with Red Roof to Accelerate Growth for Franchisees
Red Roof announces a strategic partnership with Bridge to give franchisees smarter access to growth capital.
In this article
Why Red Roof Chose Bridge
Red Roof selected Bridge based on our proven track record within the hospitality sector. With over $250 million in hospitality financing facilitated in 2025 alone and more than $100 million currently in underwriting, Bridge has established itself as the industry’s most trusted financing partner. Our existing partnerships with AAHOA, Hilton, and Choice Hotels demonstrate our deep understanding of franchisee needs and proven ability to deliver results at scale.
“We’re in the tightening phase of the capital cycle – where liquidity is constrained, underwriting is cautious and many traditional lenders are moving to the sidelines,” said Tara C. Henderson, chief financial officer of Red Roof. “This partnership with Bridge is about replacing friction with velocity. It’s about options, transparency and the ability to match each project to the right lending solution in real time.”
Comprehensive Support Beyond Financing
Through this partnership, Red Roof franchisees gain access to more than just our marketplace of 150+ accredited lenders. Bridge provides comprehensive support including:
- 10-minute loan applications with instant access to our lender network
- Free financial education resources to help franchisees make informed decisions
- Digital offering memorandum builder, saving thousands in accounting fees
- Side-by-side loan comparisons for transparent decision-making
- Direct lender matching from regional banks to nonbank lenders
“It’s the American dream to start a franchise business, become an entrepreneur or purchase a plot of land,” said Zack Gharib, president of Red Roof. “Lending is a challenge in today’s economic landscape, and our partnership with Bridge will ease the process for our current and potential owners, making the American dream more attainable.”
Supporting Red Roof’s Growth Trajectory
This partnership comes as Red Roof unveils its new 80-room prototype and focuses on consistency, innovation, and cost-efficient construction. Bridge’s financing solutions will enable franchisees to capitalize on these innovations by providing the capital needed for both renovations of existing assets and development of new properties.
“Red Roof is growing at an incredible trajectory while still elevating the experience for value-conscious travelers,” said Rohit Mathur, CEO of Bridge. “Our marketplace of 150+ qualified lenders will give their owners access to loan opportunities typically reserved for the largest hospitality players, enabling even further expansion.”
About Bridge
Bridge is a technology-driven financial marketplace transforming how hospitality developers and suppliers access capital. By combining advanced data analytics, automated deal-packaging and a curated network of 150+ accredited lenders, Bridge has facilitated more than $250 million in funding in 2025. The company partners with leading hospitality brands—including AAHOA, Choice Hotels, Hilton and now Red Roof—to deliver fast, transparent and tailored financing solutions that fuel growth and innovation.
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Written by
Shivan Perera
Shivan is the founding leader of Bridge’s hotel lending business and its ground-up construction program after a decade in CRE lending and capital markets.
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