For brands on retail shelves
Financing for consumer
brands in retail
Bridge funds up to 100% of the cost of producing your retail orders. You ship in full, keep your cash free for growth, and repay when your retailer pays.
Official capital partner to America's largest retailers
How it works
Fund every order, keep your cash, never slow your growth.
Bridge is a commercial lending platform that finances production for orders from Walmart, Sam's Club, Best Buy, Dollar General, and other major retailers. When you get the order, we fund the cost of making the product. You ship in full, and the financing is repaid when your retailer pays. No equity, no cash trapped in inventory.
New to retail financing? Read the CPG Financing Guide for every financing type, the numbers lenders check, and the full process.
$250K–$50Mper facility
$500Min dedicated production financing capacity
- 01
Share your order.
Send whatever you have: the PO, the buyer's order plan, or even the buyer's email. No cost, no obligation.
- 02
Get terms in 48 hours.
We underwrite the order and the retailer behind it.
- 03
Production funded.
Bridge pays up to 100% of your cost of goods so manufacturing starts on time.
- 04
Repaid when your retailer pays.
Repayment comes out of the retailer's payment. You never write a check.
New · Production financing
We launched a $500M fund to help brands growing in retail.
Bridge now has $500M in dedicated capacity to finance production for suppliers of America's largest retailers. We can fund the manufacturing, packaging, and freight to fill your order, in full, without touching your equity or your savings.
And you don't need the official PO in hand. A buyer's order plan, a modular commitment, or an email from your buyer is enough for us to underwrite, so production starts before the paperwork catches up.
Purpose-built for the gap every retail supplier knows: the retailer wants the goods months before the retailer pays for them. Bridge covers that gap so the size of the order, not the size of your bank account, sets your ceiling.
About Bridge
We underwrite your orders, not your balance sheet.
Lenders look at your history. Bridge looks at your orders, your buyer plans, and the retailers behind them, then sets a facility that grows as your orders do. Each new order draws from the facility on demand, and repayment reconciles automatically when your retailer pays.
- Facility limit
- $3,500,000
- Available to draw
- $1,400,000
- Costs scoped
- Funded
- Delivered
- Retailer pays
Interactive · Financing calculator
See what your retail financing costs.
Bridge funds up to 100% of your cost of goods up front, so you keep that cash on hand. You repay when your retailer pays. See your rate, your cost, and what you keep, in seconds.
Rates starting at 1.1% for Walmart and Sam’s Club orders
Illustrative only. Your earnings are your retailer payment minus your cost of goods and Bridge’s fee. Final pricing depends on your supplier history, order size, category, and overall credit profile. Not an offer of credit.
Recent wins
Over $500M closed in 2025.
$800,000
Purchase Order Loan
LIVWELL
3,000+
Production financing
DogSauce
$2,400,000
Production financing
Triumph Systems
$2,000,000
Production financing
Fresh Dolls · Walmart Supplier
$2,000,000
Working Capital Loan
Chagrinovations
$3,000,000
Accounts Receivable Loan
Protein Bar Manufacturer · Walmart Supplier
$2,500,000
Working Capital Loan
Walmart Supplier
$1,500,000
Purchase Order Loan
Snack Manufacturer
$1,000,000
Purchase Order Loan
Walmart Supplier
$500,000
Funded
Frozen Dessert Manufacturer · Walmart Supplier
$375,000
Working Capital Loan
Walmart Supplier Expanding Into Upscale Hospitality
$375,000
Working Capital Loan
Walmart Supplier
$250,000
Working Capital Loan
Single-Serve Honey Brand
Funded
Working Capital Loan
Fusion5 · Tablet brand
Funded
Franchise Financing
GridFree Power Solutions
Case studies
Funded by Bridge. Shipped in full.
$2.4MFunded
Read the story“Bridge gave us the production capital to fill that first Walmart order in full.”
$1.2MFunded
Read the story“Production capital landed before our purchase order did, so we shipped the full national run on time.”
Free tools
Run the numbers on your brand first
Get started
Got the order? Get it funded.
Send us the order, or the buyer plan or email if the PO hasn't been issued yet, plus basic financials. You'll have an answer, and terms, within 48 hours. No cost to apply, no obligation, no equity.
All financing is subject to application, credit review, and underwriting.