Chagrinovations

01 · The opportunity

Outpacing the mid-stage squeeze.

Founded in 2019 and headquartered in Rocky River, Ohio, Chagrinovations is a multi-brand consumer products company with a portfolio of household solutions that includes AirVi, Chillz, Duke-N-Boots, Formit, Tape Terror, Tidy Ups, and VortexX. The team brings more than 100 years of combined industry experience to designing and delivering premium products that solve everyday consumer needs, and has earned shelf space with Walmart and other major retailers nationwide.

By early 2025, Chagrinovations had hit an inflection point. The company had grown more than 200% year over year, hit profitability, and was projecting revenue to continue to grow substantially. Demand was accelerating across the brand portfolio, and the Walmart relationship was expanding.

02 · The challenge

Too big to bootstrap, too small for traditional banks.

That kind of growth came with a specific kind of problem. Inventory had to be funded ahead of revenue. Retailer payment terms stretched cash flow. The team faced a familiar tradeoff: slow down growth, or give up valuable equity to fund it.

A generic loan process would not understand the brand portfolio, the retailer relationships, or the inventory cycle. Perella needed working capital that could move with Walmart demand, without forcing an equity trade-off.

03 · The outcome

8x liquidity. Room to run.

With the facility in place, Chagrinovations’ liquidity expanded by nearly 8x, giving the company the runway it needed to fund inventory, fulfill Walmart’s growing orders, and meet surging demand, without giving up equity. For Perella, the takeaway is simple: a fast, fair process from a partner who understood the business, and capital that traditional banks would not have provided at a price built for mid-stage growth.