Sharing Insights from ECRM Founder’s Innovation Day: Securing Capital for Suppliers

On December 4th, Bridge had the privilege of participating in ECRM Founder’s Innovation Day in New York City, an event designed to empower emerging CPG brands with the knowledge and tools they need to scale successfully. Bridge CEO, Rohit Mathur shared invaluable insights on securing the capital suppliers need to succeed. The event brought together innovative entrepreneurs and suppliers navigating the challenges of scaling in competitive markets.

For those who couldn’t attend, we’re excited to share the same knowledge we provided at the event.  For those who couldn’t attend, we’re sharing the same insights and resources we presented at the event, so you can access the tools and strategies that drive supplier growth. Below, you’ll find key takeaways and full presentation slides (click to view).

Key Takeaways from the Presentation

1. Understanding Your Business Stage
   Rohit broke down capital needs based on a supplier’s business stage:
   • Startup Phase: Capital from grants, friends and family, or community lenders like CDFIs often play a vital role.
   • Growth Phase: Lines of credit, purchase order financing, and SBA loans become essential as businesses expand their reach.
2. Navigating the Supplier Working Capital Cycle
   Suppliers often face cash flow challenges, from needing advances to pay for inventory to managing payment terms with retailers. Key solutions include:
   • Purchase Order Financing: Bridge the gap between receiving a purchase order and paying your manufacturer.
   • Accounts Receivable Financing: Unlock cash flow tied up in unpaid invoices.
   • Revenue-Based Financing: Tailored for businesses with recurring revenue models.
3. Capital Stacking for Long-Term Growth
   Building a robust capital structure often involves combining multiple financing tools. Rohit shared case studies highlighting how suppliers have effectively used capital stacking to address various needs like marketing, equipment, and expansion.

Success Stories

Bridge’s solutions have already empowered suppliers to achieve their goals:

• A multi-product supplier secured equipment financing and working capital to scale operations.
• A grower, packer, and shipper leveraged purchase order financing to fulfill large retail contracts.
• A business expanded marketing efforts and streamlined cash flow with revenue-based financing.

Looking Ahead

ECRM Founder’s Innovation Day underscored the importance of community and collaboration in helping suppliers succeed. As part of our ongoing mission to support supplier growth, we’re committed to sharing these insights and connecting businesses with the capital they need.

Looking to take your business to the next level? Contact our Capital Solutions Team, or start your request today.